Media platforms are increasingly diverse which helps media be distributed and consumed by consumers in a way that suits or benefits them. One of the readings from this week offers an insight into a man called David Gauntlett’s book “Making is Connecting” which in itself offers insight into the world of social media and the platforms it uses to connect consumers and media outlets. But in the link provided he also offers a variety of media platforms in which to engage with his book. There are reviews filmed with a vlogging type technique, a video of a prezi presentation giving you a brief glimpse at the book, free extracts, and he even uses blogging. He advertises solely through word of mouth and social networking using multiple social platforms to get a wider readership.

This video showcases growing social media platforms and how their influence has changed how media is consumed. It also has a ridiculously catchy song to go with it!

Another example of aggregation is google. Google aggregates all the information for you and it allows you to search on demand so that it then distributes the information. If more people start googling a term it means an increase in its availability of information and the relevance of that information.

Wikipedia does the same in that it lets a wide range of people aggregate data on its pages with information they gain from somewhere and then they use wikipedia as its distribution platform. These then get picked up by search engines such as google who can replicate them and aggregate further data to then distribute.


Gauntlett, David (2010) Making is Connecting (watch the video) <http://;

Guillaud, Hubert (2010) (on Danah Boyd) ‘What is implied by living in a world of flow?’, Truthout, January 6, <;

Dodson, Wes (2009) ‘Dawn of the Systems Age’, Page 3.14 < seed/2009/12/dawn_of_the_systems_age.php#more>