The term infotention was moulded by a man called Howard Rheingold. He uses this term to help explain how we have modernised and modified how we interact with and sort online information.

Navigating online content has become a necessary life skill. To find our way online today you need to adopt technical skills and tools and a mixed concoction of brain power and attention to detail to even begin to navigate your way to relevant online content. Infotention requires the honing of our mental ability to focus appropriate attention for each essential internal skill. It is an essential internal skill for anyone who wants to find, direct and manage streams of relevant information so that they are able to navigate online media knowledgeably. Rheingold urges us to employ effective ways to filter information.

Using our cognitive functions to understand what is relevant to pay attention to is also an important process. The use of this function steers and focuses our attention to find information worthy of notice. The combination of congnitive functions with our adopted technical skills and tools makes it easier for us to know where to direct our interest. You can combine your use of cognitive functions with social media allowing you to use social, technological and internal resources to navigate online content. This combination allows information to be seen over the busy network of the web, it essentially keeps things relevant and noticed.  It also allows us to feed our information curiosity and combine the social aspect with that of the internal and technological networks.

Also an added youtube clip on infotention by Howard!

Resource List:

Walljasper, Jay (2010) ‘The Commons Moment is Now’,,  <>

Meretz, Stefan (2010) ‘Ten Theses about Global Commons Movement’, P2P Foundation, <>

Michael H. Goldhaber (1997) ‘Attention Shoppers!’, Wired, <>

Temple, James (2011) ‘All those tweets, apps, updates may drain brain’ San Fransciso Chronicle, April 17, <>

Rheingold, Howard (2009) ‘Mindful Infotention: Dashboards, Radars, Filters’, SFGate,<>

Macready, J. Douglas (2010) ‘The New Revolution: Stiegler and Arendt on Psychopower, Education, and the Life of the Mind’, The Relative Absolute, <>

Kinsley, Sam (2010) ‘The Technics of Attention’, Paying Attention <>

Kinsley, Sam (2010) ‘Tiziana Terranova—The Bios of Attention’, Paying Attention <>

Kinsley, Sam, (2010) ‘Day 3 > Michel Bauwens’ Paying Attention, <>

Kinsley, Sam (2010)  ‘Bernard Stiegler: Pharmacology of Attention and Relational Ecology’, Paying Attention, <>

Monbiot, George (2010) ‘Reclaim the Cyber-Commons’,, <>

Erard, Michael (2009) ‘A short manifesto on the future of attention’, Observatory <>

Yoffe, Emily (2009) ‘Seeking: How the brain hard-wires us to love Google, Twitter, and texting. And why that’s dangerous’ Slate, <>

NPR (2010) ‘The Price of Putting Your Brain on Computers’ <>

O’Malley, Mike (2010) ‘Attention and Information’ The Aporetic, <>

Jenkins, Henry (2010) ‘Multitasking and Continuous Partial Attention: An Interview with Linda Stone (Part One)’ Confession of an ACA-Fan, <>

Heffernan, Virginia (2010) ‘The Attention Span Myth’, New York Times, <>

Boyd, Stowe (2010) ‘The False Question of Attention Economics’, Stowe Boyd, <>

Rock, David (2010) ‘New study shows humans are on auto pilot nearly half the time’, Psychology Today, <>

Hildyard, Nicholas, Lohmann, Larry, Sexton, Sarah and Fairlie, Simon (1995) ‘Reclaiming the Commons’ The Corner House, <>

Robin Good and Michel Bauwens (2010) ‘From Open Business Models to an Economy of the Commons’, Robin Good, <>